Hi, I'm Praveen

Product marketing and growth, built with AI.

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Three-time Marketing MVP at Testsigma (Q2 & Q3 2023, Q4 2024), promoted from Marketing Analyst to Growth Marketing Lead, and a Rising Star award winner at Freshworks (Q3 2021).

Case studies

01: PMM
Sole PMM for a new product, from launch to its first enterprise deal.
#1 ranking, traced to that first deal
02: ABM
Two stages of ABM: proving the model, then scaling it.
$1.18M pipeline from a 7-week campaign
03: Growth
When an AI-led redesign backfired, and AI fixed it.
2x+ MQL lift from one AI-diagnosed fix
04: Building with AI
I build the tool before I request the headcount.
7 internal AI systems shipped and adopted

Recent samples of work

Product Page
Test Management by Testsigma
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Pricing Page
Testsigma's Multi-Product Pricing
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Integration Page
Linear × Test Management by Testsigma
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Feature Launch Video
Introducing Two-Way Jira Integration
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Sales Deck
Test Management by Testsigma: Overview
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Battlecard
Test Management by Testsigma vs. Zephyr
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Blog
How to Use Claude for Testing
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Ad Landing Page
Test Automation Platform
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Cheatsheet
How to Prompt Like a Pro
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Chrome Extension
Cited, for AEO Analysis
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Tools HubSpot · Salesforce · Beamer · Gong · Attive · Apollo · RevenueHero · GA4 · Google Search Console · Ahrefs · Factors.ai · Windsor.ai · VWO · Amplitude · RB2B · Claude / Claude Code · MCP · GitHub

What people say

"The most striking trait I have seen in Praveen is that he defaults to customer conversations before embarking on any activity — whether it's copy, experiments, or even design. High on initiative, execution, and analytical mindset, Praveen is someone who would be one of the best hires any marketing head could make."

Sathyanarain Muralidharan Director of Product Marketing, Testsigma (managed Praveen directly)

"He shows a high sense of clarity in coming up with experiments and communicating the requirements. He cultivates an experiment mindset across the team — because of him, I started coming up with my own ideas to test and debating hypotheses instead of mere execution."

AK Jailani Front-End Developer, Testsigma

"He demonstrated a strong understanding of content strategy and consistently delivered results. Praveen is a dedicated and results-oriented professional, and a great addition to any team."

Amirtha Varshini Analyst & Advisory Relations, Neeyamo

"He has a strong growth marketing mindset with excellent expertise in CRO and content optimization. His ability to connect user behavior, content, and business goals really stands out."

Prasanna Kumar Totakura Senior SEO Analyst, Testsigma

"With Testsigma, he implemented and drove the adoption of Factors (ABM platform) which kickstarted the outbound motion and enabled to increase outbound pipeline and add 1 Million in Pipeline. 10/10, recommended."

Shreyas Sachidananda SMB & Commercial AE, Testsigma

Contact

Location Bengaluru, India